Accelerating Growth Through Business Process Re-engineering

In the world of business and industry, continuous improvement is the key to staying competitive. However, sometimes, minor tweaks and adjustments are not enough to achieve the desired level of efficiency and productivity. In such cases, a more radical approach may be necessary. Business Process Re-engineering (BPR), a management strategy that involves rethinking and redesigning the way work is done to improve operational efficiency and productivity, is one such approach.

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The Emergence of Business Process Re-engineering

BPR emerged in the late 1980s as a response to the need for organizations to rethink their operations in light of the rapidly evolving business landscape. The concept was popularized by management consultants Michael Hammer and James Champy in their 1993 book, ‘Reengineering the Corporation’. BPR is not about making incremental changes to improve efficiency, but about reinventing processes entirely to achieve dramatic improvements in critical areas, such as cost, quality, service, and speed.

A Shift in Business Paradigm

BPR represents a shift from traditional business models that focus on division of labor and specialization towards models that prioritize process orientation and end-to-end responsibility. The aim is to streamline processes by eliminating unnecessary steps, reducing duplication, and improving the flow of information.

BPR in Practice: A Case Study

A classic example of BPR in action is the transformation undertaken by Ford Motor Company in the late 1980s. The company’s accounts payable process was complex, time-consuming, and error-prone. After studying the process, management discovered that the same invoices were being reviewed and processed by several departments, leading to duplication of effort.

By reengineering the process, Ford was able to reduce the number of invoices needing to be reviewed by 75%, significantly reducing costs and increasing efficiency. This example illustrates the power of BPR to deliver substantial improvements in operational efficiency when applied effectively.

The Impact, Benefits, and Challenges of BPR

BPR has the potential to deliver dramatic improvements in efficiency, productivity, and customer satisfaction. However, implementing BPR is not without challenges. It requires strong leadership, a clear vision, and a willingness to disrupt established practices. BPR can also be risky, as it often involves significant changes to established systems and processes.

Despite these challenges, BPR remains a valuable tool for organizations looking to achieve quantum leaps in performance. By fundamentally rethinking and redesigning their processes, companies can eliminate inefficiencies, reduce costs, and improve customer satisfaction, thereby gaining a competitive edge in the market.


Practical Insights

  • Begin by identifying key processes that could benefit from reengineering. Look for areas where inefficiencies are costing time and money.

  • Engage stakeholders in the process. BPR is not just about changing processes, but also about changing culture.

  • Be prepared for resistance. Significant change can be unsettling for employees. Clear communication and strong leadership are essential to managing this resistance.

  • Monitor and measure performance. After implementing changes, track key metrics to assess the effectiveness of the reengineered process.


In conclusion, Business Process Re-engineering represents a radical approach to improving operational efficiency. By fundamentally rethinking and redesigning processes, organizations can achieve significant improvements in productivity, cost-efficiency, and customer satisfaction. While implementing BPR can be challenging, the potential benefits make it a worthwhile consideration for businesses striving to stay competitive in today’s fast-paced and evolving business landscape.